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PPC and CPC: Two digital marketing acronyms you need to know

 PPC and CPC: Two digital marketing acronyms you need to know


Online advertising allows businesses to showcase their brands and products to potential customers all over the world, but it can be confusing for those unfamiliar with digital marketing terms like PPC and CPC. 


PPC and CPC


  • What’s the difference between these two acronyms? 
  • How are they used in digital marketing campaigns?

 In this post, we’ll explain exactly what you need to know about PPC and CPC in digital marketing, as well as how you can use them in your own business.


What are paid search ads?


Paid search ads are digital marketing campaigns that allow businesses to place ads on search engine results pages (SERPs). These ads are typically based on keywords that users enter into the search bar, and they can be customized to target a specific audience.

  •  CPC or cost-per-click is the amount that a business pays for each click on its ad. 
  • PPC or pay-per-click is a type of digital marketing in which businesses pay for each click on their ads. 

Both CPC and PPC are effective ways to reach potential customers, but they work best when used together as part of a comprehensive digital marketing strategy.


Search Engine Result Page (SERPs)


The page that a search engine returns after a client presents a search inquiry. Notwithstanding natural search results, search engine results pages (SERPs) ordinarily incorporate paid search and pay-per-click (PPC) ads. 


On account of search engine optimization (SEO), ranking situations on a SERP can be profoundly cutthroat since clients are bound to click on results at the highest point of the page. With the send-off of schema markup, SERPs are turning out to be substantially more complicated to attempt to expect client needs


What is pay per click (PPC)?


PPC - Pay Per Click is an advertising model in which businesses pay a fee each time one of their ads is clicked. The fee can be based on either the number of clicks or the number of impressions (how often the ad is seen). PPC is a popular way to drive traffic to a website because it allows businesses to control how much they spend on advertising and allows them to target their ads to specific audiences.


What is the cost per click (CPC)? (three sentences): CPC is the amount that a business pays for each click on its ad.


How does cost per click (CPC) differ from cost per impression (CPM)?


Cost per click (CPC) is the amount you pay for each click on your ad. Cost per impression (CPM) is the amount you pay for every thousand impressions of your ad. CPC is generally a more effective pricing model because it ensures that you only pay when someone takes an action that you want them to take, such as clicking on your ad.


CPM, on the other hand, can be less effective because you are paying for every thousand times your ad is shown, regardless of whether or not anyone takes action.


How Google CPC Works


CPC is determined by partitioning the all-out cost of your snaps by the complete number of snaps. Your typical CPC depends on your cost-per-click (genuine CPC), which is the genuine sum you're charged for a tick on your promotion.


Why should I care about PPC or CPC?


If you're new to the world of digital marketing, you may have come across some unfamiliar acronyms. PPC and CPC are two of the most common - but what do they mean? And why should you care about them? These two terms are used to measure the cost-per-click or cost-per-conversion from advertising on Google's AdWords platform. 


Basically, if your company is running an ad campaign on Google and someone clicks on that ad, you pay a certain amount per click (depending on how much you bid). With a cost-per-conversion campaign, you only pay for conversions - for example whe n someone visits your website after clicking your ad (and then signs up for a service).


Also Read: What is Marketing Mix Modeling


When will I get paid?


Depending on the client, agency, and type of work, payment for digital marketing services can vary. For example, if you're working on a per-click (CPC) basis, you'll likely get paid after the ad is clicked. On the other hand, if you're working on a per-impression (CPM) basis, you'll probably get paid based on the number of times the ad is shown. In either case, you'll want to ask your clients what their policy is so that your invoices are accurate.


Are there ethical concerns with paid search ads?


Paid search advertising is a huge industry, but it's not without its ethical concerns. Some argue that paid search ads are a form of online manipulation since they can be used to artificially inflate search results.


 Others say that paid search ads are a necessary evil since they help businesses compete for visibility in an increasingly crowded online space. There is no easy answer, but it's important to be aware of the debate before you make any decisions about using paid search ads for your business.



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