The Top 10 Content Marketing Strategies for Skyrocketing Your Business

What’s the one thing that every successful website and business has in common? It’s not social media, it’s not advertising and it’s not even its domain name – it’s its content. In fact, content marketing strategy and content marketing itself are some of the most powerful tools in any business owner’s toolbox – if you know how to use them properly, that is.

1) How much content is too much?

With so much content marketing going on in recent years, it’s easy to think you need to have several pieces of content published on your website every day. The truth is that more isn’t always better; in fact, with limited resources and time, it may actually hurt your business. Find out how many pieces of content are too many.

2) Share customer success stories

One of your best tools when it comes to content marketing is existing customers. Success stories help establish trust and demonstrate why others should do business with you, but only if they’re not just testimonials or anecdotes. Share customer success stories - Craft a real story that follows an actual customer through his or her experience with your brand. You might want to include images of receipts, invoices, etc., so readers can see exactly how that transaction played out.

3) Post more than one blog per week

In order to truly optimize your content marketing strategy, you need to get more than one post out each week. If you can afford it, scheduling at least 2-to 3 posts per week will help keep traffic flowing through your website and make it easier to rank in search engines.

Also, Read; How to Rank Smaller Websites on Google in 2022

4) Test email campaigns

Testing email campaigns is a great way to measure your content marketing strategy and fine-tune it to generate more leads. By testing different subject lines, you can see which ones have better open rates and you can improve those by writing better headlines, tweaking subject lines, and adjusting any other variables. You can also test different times of day to see which one gets a better response rate and adjust your timing accordingly. No two businesses are alike, so testing will help you find out what works best for you.

5) Revamp your social media channels

The internet has created a global playing field, and social media is how businesses communicate with their audience. Whether you’re just starting out or are an established business, it’s essential to have a cohesive content strategy in place that dictates how you use each of your channels. If you’re new to content marketing or looking to revamp your existing strategy, here are some key tips

6) Tell Stories Via Video

Video content is one of today’s hottest marketing trends and for good reason. Consumers are naturally more likely to pay attention to a story that includes both visuals and audio and video accomplishes just that. So how can you create an effective content strategy around video? Here are ten of our favorite strategies!

7) Build a Massive Following on Pinterest

Pinterest, which is one of those sites that can feel impossible to master, has a tremendous amount of power in terms of content marketing. If you do it right, you can build a massive following and drive crazy amounts of traffic through referrals. I’ve used Pinterest to drive over 3 million visitors to my site; it’s absolutely a game-changer if you use it correctly.

8) Get strategic with Reddit

Reddit is a popular social news aggregation, web content rating, and discussion website. While Reddit can be used as an organic marketing channel to monitor and engage with users, it’s also a good place to market your content strategy. Try posting a link to one of your helpful blogs on subReddits that are relevant to your industry or topic area. This ensures you’re providing real value by creating information that people will find helpful and interesting something they might even share.

9) Guest blog on popular sites

While guest blogging is a great strategy, be sure you don’t submit to more than two sites on a single day. Once your pieces are live, make sure you continue promoting them by sharing them on social media and asking colleagues and friends to share as well. It might seem counterintuitive, but it will help increase your chances of getting picked up by major news outlets or publishers who read those smaller sites.

10) Invest in video production quality

Video is a top priority in business marketing, but only 45 percent of marketers say their company has a formal video strategy. What’s even more concerning is that 20 percent of marketers say they don’t believe video will work for their brand, according to research from Wistia and Ascend2. Clearly, there are some marketers out there who aren’t seeing what we see: That today, video has never been more important to your business or effective at capturing leads.