The Scope of Digital Marketing in 2022: What You Need to Know

As of 2017, about 35% of consumers used smartphones to search for local businesses, which means that local businesses should be spending at least 35% of their marketing budgets on digital marketing in order to keep up with the times. However, as of 2022, this number is expected to rise to about 50%. In fact, by 2022, it’s estimated that 60% of all searches will be performed using voice-activated devices like Amazon Echo and Google Home.

The year 2021 Review

The scope of digital marketing is expanding at an incredible rate, with no sign of slowing down. To help you keep up with all things digital marketing, we’ve compiled a list of trends that are shaping and changing our industry right now—and will continue to do so well into 2022. If you’re looking for a career in digital marketing or just want to stay on top of your game as a marketer, these are must-know trends for 2021 and beyond.

What to Expect in 2022

If you’re asking yourself what can be expected from digital marketing in five years, here are just a few things that experts predict will happen.

Influencer Marketing

The scope of digital marketing will expand as home appliances become more connected. Smart refrigerators and smart microwaves can connect directly with mobile apps, collecting and sharing data with each other and also with your mobile devices. ...

Connected Homes and Smart Appliances

The scope of digital marketing has always been about connecting with customers and potential customers. As devices become more connected, businesses will be able to reach their target audience wherever they are.

Real-Time Personalization Done Right

 In fact, personalization has been shown to increase engagement by up to 70%. But what does that mean? Well, it means you’re providing your customers with content they want at exactly the right time. If you can do that consistently—and in real-time—you’ll see an immediate impact on your bottom line. And as social media continues to evolve and more channels emerge (think Snapchat), personalizing content will become even more important for businesses looking to attract and retain new customers.

5G Connectivity, IoT, and Drones

5G Connectivity has already begun gaining traction and is expected to be available across many US cities by 2022. As 5G becomes more prevalent, it will allow for lower latency and faster speeds with many internet-connected devices.