AEM in digital marketing - What is it and why should you care?

AEM stands for Adobe Experience Manager. But what exactly does AEM do? How does it work? And why should you care? This article will answer these questions and more while giving you the knowledge to decide if AEM is right for your business and brand. Ready to learn more about this emerging marketing strategy? Let’s get started!

How does AEM differ from PPC?

Performance (PPC) advertising plays a huge role in digital marketing. In simple terms, PPC works like pay-per-click ads on Google: When someone clicks your ad, they are taken to your website. There are two main types of PPC advertising: cost per click (CPC) and cost per impression (CPM). Many online advertisers choose CPC ads because they only pay for each person who clicks on their ad. On average, CPC rates are lower than CPM rates.

Why AEM exists

AEM exists because digital marketing technology has grown to be so complex, that no one vendor can supply everything. AEM gives companies a choice of which software components they use, from different vendors.

How to use AEM

Though many marketers are familiar with AEM, many do not know how to properly use AEM within their digital marketing strategy. Read on to learn about AEM and how it can help increase your ROI. At its core, AEM is simply a content management system (CMS). Marketers can easily install it as an application on top of an existing website and add pages that promote products or services. The CMS also allows users to categorize those pages into a site directory, so they show up when people search for a specific product or service.

The future of AEM

Adaptive Execution Marketing (AEM) has been defined as a critical aspect of customer-centric digital marketing. By leveraging data to activate cross-channel campaigns, AEM has made marketers more efficient while also increasing customer engagement. But what is AEM exactly, and how can it help your business grow? Let’s take a look at how Adaptive Execution Marketing helps brands bridge their biggest challenges in today’s market.