Top 6 Best Google Webmaster Tools for SEO Success
If you’re serious about SEO, then you should be taking advantage of Google Webmaster Tools. Not only does this platform give you incredible insight into how people are interacting with your website, but it also gives you access to incredibly powerful tools that can help increase your search rankings over time. With that in mind, here are the best Google Webmaster Tools for SEO success.
What are Webmaster Tools?
It’s no secret that Google is one of, if not THE most, important places you need to be optimizing your site and content. As such, it’s critical to be doing everything right on a technical level. If you know anything about SEO at all, you probably already know about Google Webmaster Tools. Essentially, they’re a must-have to ensure that your website will rank highly in search engines like Google, Yahoo! and Bing.
Set Up Webmaster Tools
You’ve created a website and you want to make sure it is as visible as possible. You may not have heard of webmaster tools, but they are an important way to ensure that your site will be indexed by search engines. In fact, most major search engines include these tools in their online marketing arsenal. Using them will ensure your site is always visible and optimized for search engine success. These tips will help you get started using webmaster tools today!
1 . Site Configuration
The most important thing to understand when it comes to configuring your site through Webmaster Tools is that Google really wants you to make all of your content crawlable. This means not only having a sitemap but also organizing your information in an intuitive way so that search engines can get a good sense of what’s on each page. With a clear understanding of how users will navigate and interact with your site, you can build links in a way that makes sense with both users and search engines in mind.
2 . Search Traffic Reports
One of my favorite (and most underused) tools is Google Analytics, which tracks all sorts of information about your website. The Search Traffic report shows you how people found your site and where they landed when they clicked on a search result. With one click, you can see what keywords are sending traffic to your site. If you haven’t signed up for a free account yet, it’s time to get on board—there are lots of great reports that provide valuable insights into user behavior.
3 . Crawl Errors and Diagnostics
The tools will report on errors in your site’s crawling and indexing. If you get a lot of these, that means you’re either not getting crawled enough or Google isn’t able to properly interpret and index your content. This is one of those issues that require more attention than an automated tool can provide—you may want to consider hiring a professional to help troubleshoot any crawl issues.
4 . Fetch as Googlebot
The first (and, arguably, the most important) of these tools is Google’s Fetch as Googlebot tool. It allows you to manually submit a URL to Googlebot in order to see what your site looks like from their perspective. The information returned includes download time, text length, and indexability.
5 . Manual Actions
When a manual action is taken against your site, it means that your site has been reviewed by a real person at Google. who deemed your site in violation of our Webmaster Guidelines. All sites are periodically reviewed and may receive one or more of three types of actions: warnings, partial or full removal from search results, and a manual action notification. While manual actions can be distressing, most are easily resolved through genuine improvements to make sure you’re in compliance with our quality guidelines.
6 . Filtering Content Using Disavow Tool
One of the most common questions is whether or not to use Disavow tool. Generally speaking, Disavow is a last resort that you would use if you have several links and don’t have time to fix them individually. It is also used to disavow a single spammy link that can’t be removed.
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