How to Maximize Your Social Media Marketing and Advertising Efforts

 How to Maximize Your Social Media Marketing and Advertising Efforts

Why do businesses invest in social media marketing and advertising? Because it works! But it’s not as simple as just launching your campaign and watching the traffic roll in. You need to plan, advertise, and market to get people to take notice of your message, and then you need to keep their attention long enough for them to take action on your brand or product. These five tips will help you maximize your efforts when it comes to social media marketing and advertising so that you get the most out of every dollar spent and see the results you want from your investment.

Why do people share content?

There are a number of reasons that people share content. These reasons are described below. But first, it is important to understand why people use social media in general. People use social media for three primary reasons: news, entertainment, and self-expression (which includes sharing their own content). When you’re crafting your marketing message remember that people don’t just want something; they want to feel something as well.

Understanding the influencer market

Researching who your target market looks up to listens to and trusts can give you a leg up on your competitors. A well-targeted influencer campaign can also help drive sales by boosting brand awareness among potential customers. But you’ll need to be careful with how you approach influencers—because these social media experts have an audience of their own, they have a great deal of power in determining whether your message gets through or gets lost in their feed.

A tool to create your influencer marketing campaign

Influencer marketing is one of 2018’s top digital marketing trends, but it can be tough getting started. To maximize your efforts, we recommend a step-by-step approach: start with your objective (brand awareness, lead generation), choose channels that best reach your target audience (Instagram for fashion brands and bloggers, Facebook for B2C) then reach out to influencers with similar audiences or followers—but only if they have a positive following. Here are tools that can help.

Types of influencers

As with any marketing strategy, it’s important to know who your influencers are. Every social media platform has celebrities on Instagram, public figures on Twitter, and activists on Facebook. Identify influencers in your niche and make a point of following or friending them. You can also connect with them directly via email or other means if you want their attention—and approval—even more.

Influencer campaign strategy

Influencer marketing campaigns have a lot of potentials—but they also carry some risks. For example, if your product or service is not a good fit for an influencer, their audience will see right through you. To make sure your influencer marketing campaign is successful, you’ll need to prepare in advance with an influencer campaign strategy. We’ve outlined four important components of a successful influencer marketing campaign below

Tips for executing an influencer marketing campaign

Influencer marketing is quickly becoming a best practice for companies. In fact, 76% of B2B marketers report that they use influencer marketing as part of their marketing strategy (MarketingProfs 2017). And with good reason: Influencer marketing can drive significant ROI—it’s been proven that consumers trust peer recommendations from other consumers more than any other form of advertising (HubSpot 2017). Not convinced?