there are a few things you can do to give your recruitment website a good seo boost and it's a perfect time to do it one be strategic with your keyword phrases before you write a blog post or create recruitment copy for any page on your website think first about your keyword phrases
KEYWORDS
what terms are candidates or clients likely to type into google when searching on jobs and recruitment use a free keyword tool to find keyword opportunities that are less competitive so are easier to rank for and once you know what keywords you are targeting work it into your page title description and body content stick to one main keyword per page as it is difficult to rank for more than one two localize by now we've all come to terms with the idea that google knows where we live anytime you search for something online search engines will look specifically for keywords related to your location
GOOGLE ALGORITHM TO WEBSITE RANKING
so you get the most relevant results as a recruitment business you should really capitalize on this for example you can include locations in some of your keywords and urls so your content appears more frequently in candidate searches in your locations you should also make sure you have created a google my business page and clarify job locations on every job page otherwise google won't scrape your jobs for google for jobs which takes me on to my next point three optimize your job ads if your job ads aren't optimized for seo and google for jobs ready you won't stand a chance in appearing in candidate job searches as you can see from the screenshot if a candidate performs a job-related google search
GOOGLE RESULT
the google for job snippet is the first thing they see to ensure google scrapes your job ads so they appear in google for jobs you need to have the appropriate schema in place and include the right information that google looks for in order to add jobs to the snippet feature four remember metadata matters when you create a web page for your website you'll be asked to give each page of your website a title and meta description you won't see metadata appear anywhere obvious on your website but it's really important for seo meta titles and descriptions are what appears in search engine ranking pages here's an example of what they look like google considers your page titles and descriptions as a summary of the content on your page and it uses them to figure out whether your page is relevant to a search that's why it's so important to use your keywords and a descriptive title that will help search engines understand what your page is about think of your meta description as your website's elevator pitch why would someone want to click on it and read it you


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